50 Ways to Make Google Love Your Website - The Book
Available Now in Paperback
Written by Search Johnston team members Steve Johnston and Liam McGee, 50 Ways To Make Google Love Your Website does what it says on the tin, and rather more.
It doesn’t pretend that Google isn’t complicated. It is an accessible, detailed explanation of how and why Google loves some websites, and gives others the cold shoulder. It gives you a practical, achievable list of things you can do to earn Google’s love, getting it to send more, better quality traffic to your website.
It’s aimed at a general audience - anyone with a website who would like Google to love it a little (or a lot) more. 
It has jokes. It is intellectually robust. It goes into a lot of (accessible) detail. It has a whole chapter on selling goldfish. It’s not Google for Dummies, it’s Google for the increasingly sophisticated small business.
Praise for 50 Ways to Make Google Love Your Website:
“Read this book again and again. It will help you win on Google.”
Simon Murdoch, internet investor and former MD of Amazon UK
“This book is a must read.”
Adrian Land, Director of SEO, Hotels.com
“Whenever we work with Steve and his team, our visits from Google just grow and grow.”
Lelia Ferro, Editor 4beauty, Channel4.com
“If you sell online, you need this book. It’s not just for big business”
Paul Hines, Dettagli menswear retailer, Tarporley, Cheshire.
“The combination of myth-busting explanations and practical advice sets this book apart in what is a complex but critical area of online marketing”
Ashley Friedlein, CEO Econsultancy.com
“I’m making this book compulsory reading for every member of the team.”
Chris Thurling, Managing Director, 3Sixty full service digital marketing agency, Bristol
“Every self-respecting online professional will read this book.”
Thomas Power, Chairman, Ecademy
“A commendably readable journey through the complexities and processes of gaining Google’s favor.”
Rand Fishkin, CEO, SEOmoz
“Absolutely invaluable — required reading for Google experts and novices alike.”
Andrew Rosenheim, writer and former Managing Director, Penguin Press
“Steve knows more about Google than anyone I know.”
Julian Richer, Entrepreneur and Chairman, Richer Sounds PLC
Reviews of 50 Ways to Make Google Love Your Website:
“If this book won’t change your life, it might transform your business.” Director Magazine review (May 5th 2010)
“This is search engine optimization for the masses.” Author Brian Clegg review (April 26th 2010)
“It’s comprehensive, readable and contains some great ideas.” Rated: Best if its kind Management Today (image) (July/August 2010)
Publication details:
- Title: 50 Ways to Make Google Love Your Website
- Authors: Steve Johnston and Liam McGee
- Publisher: Random House Books (6 May 2010)
- Language: English
- Format: Paperback
- Paperback: 272 pages
- ISBN-10: 1905211252
- ISBN-13: 978-1905211258
The first 30 pages of the book are previewed below in this widget:
To look at the contents pages for the book, please click on the image below for a bigger version:
View contents pages of 50 Ways to Make Google Love Your Website
Finally, if you came here looking for the old ebook version of 50 Ways to Make Google Love Your Web Site, previously distributed from this web site, it is no longer available, this book and its (soon to be available ebook version) have superseded it.