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Google’s Own SEO Starter Guide

Yes, you read that correctly. Google has released a 22 page PDF 'Search Engine Optimization Starter Guide' from its search quality team to help answer those "I'm new to ...
(Filed in Blog, November 13th, 2008)

Affiliate Links / Paid Links: Google’s Position

It is our opinion that Affiliate Links are NOT Paid Links, and Google's position on this has been deliberately vague for some very good reasons. The following is a summary ...
(Filed in Blog, October 21st, 2008)

On the Unimportance Of Keyword Density

In short, there is not much importance that should be attached to keyword density1. The theory (myth?) of the importance of keyword density is based on ...
(Filed in Blog, September 2nd, 2008)

SearchJohnston.co.uk is Open for Business

After a lot of careful thought, some late nights and an essential migration plan, welcome to our new website: SearchJohnston.co.uk. If you were familiar with the old Johnston.co.uk version ...
(Filed in Blog, August 28th, 2008)

Upcoming Speaking Event: Search vs. Recommendation

Steve is chairing a Chinwag Live event, on Search vs. Recommendation. Tuesday 2nd September 2008 at 6.00pm, at the Slug and Lettuce Pub, in Wardour Street, London. There are ...
(Filed in Blog, August 11th, 2008)

Google tapping into the invisible web

One of the most exciting Google announcements in recent months has to be how it is going about trying to find some of the hidden web. Google's determination to ...
(Filed in Blog, May 4th, 2008)

Upcoming Speaking Event: SES London 2008

Hear me speak at SES London. Advanced Track - Organic Listings Forum - 19th Feb 2008 - 9.30am "Pose questions to our panel of experts about ...
(Filed in Blog, February 18th, 2008)

BBC Radio Wiltshire Google Love Interview

I had fun this morning talking about how Google users search for 'Wiltshire' related information with BBC Radio Wiltshire presenter Olly Dearden and managed to plug the fundraising ...
(Filed in Blog, October 25th, 2007)

Upcoming Fundraising Speaking Event: Google Love

I am presenting a '50 Ways to Make Google Love Your Web Site' lecture on the 1st November 2007 as a fundraising effort for the secondary school my children attend ...
(Filed in Blog, October 12th, 2007)

50 Ways to Make Google Love Your Web Site version 2.0

Edition 2 of my Google eBook is hot off the virtual press and is a thoroughly updated approach to optimizing web sites ...
(Filed in Blog, October 8th, 2007)