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Big Search Data

The more we work with the large and complex data sets within the search marketplace, the more it feels like they need their own name. The Long Tail of ...
(Filed in Blog, May 15th, 2012)

Organic Web Strategist

Here at Search Johnston towers we are particularly keen on Rand Fishkin's latest analysis of the developing role of SEOs (Search Engine Optimisers), appraising the current status of the ...
(Filed in Blog, July 12th, 2011)

Hitwise partners with Search Johnston

On Tuesday 10th May 2011 Experian Hitwise launched its new Search Services in which Search Johnston is the natural search partner. Many of you will be familiar with our evangelism ...
(Filed in Blog, May 13th, 2011)

Google Analytics reporting for SEO

Just a quick note to talk about Google Analytics, and a couple of handy reports that will help you track the success of your SEO work. When measuring the success of ...
(Filed in Blog, April 15th, 2011)

SEO for PDF from MSWord

The 'Google visibility' of Adobe Acrobat PDF documents is dependent both on the existence of appropriate document structure, and ensuring that information about that structure is available to Googlebot (as ...
(Filed in Blog, April 15th, 2011)

Happy Christmas


(Filed in Blog, December 16th, 2010)

BBC World Service talking about Google Love

Search Johnston team members and co-authors of 50 Ways to Make Google Love Your Website, Steve Johnston and Liam McGee, talk to Gareth Mitchell of the World Service's ...
(Filed in Blog, July 13th, 2010)

New Google Love Book Released

After a long gestation period we can finally announce the publication of our brand new 50 Ways to Make Google Love Your Website Book. Completely rewritten for Random House ...
(Filed in Blog, April 9th, 2010)

Google Workshop with Steve Johnston

Our founder and lead Google consultant, Steve Johnston, is running an SEO workshop over at Kinetic Marketing in November (2009). The details are below: Title: Strategic SEO: get the most out ...
(Filed in Blog, August 27th, 2009)

Feel-like-loving a bit of Google Reputation?

In our approach to SEO, we discuss the ‘tripod of natural search performance’, as a methodology with three legs: Visibility, Content and Reputation. We see the ...
(Filed in Blog, April 3rd, 2009)