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Managing Consultant


I founded Search Johnston in 2008 having worked independently as a Google Consultant since 2003.

Those years have seen the demand from businesses needing help in understanding how Google decides what to show in its results – and what they should do about it – explode into a significant services sector. As that demand has grown, so has my determination to provide better and better services to more and more client businesses.

Search Johnston’s team of Google Consultants has grown to include the additional team members you find on our About Us page, and I am delighted that their focus and commitment is a match for mine.

My independent consulting work since 2003 has been underpinned by a determination to speak plain English to my clients about how Google ‘understands’ and ‘ranks’ web sites. This determination has resulted in my ‘50 Ways to Make Google Love Your Web Site’ book.

I also seem to be making sense to many people, which is very gratifying, and which is getting me invited to participate in the public debate about SEO for Google.  You can also follow me on Twitter at or see Steve Johnston on LinkedIn.

follow stevejohnston at

My history in the web services sector dates back to shortly after the web was invented in 1993 and has spanned the intervening years, during which time I have been involved in the web operations of a huge array of enterprises from many sectors, and in roles that typically evangelised the benefits of e-commerce and developed online strategies for their brands and propositions.

I had jumped across from an entrepreneurial retail career in bookselling that had begun in 1985, my departure being hastened by the arrival of ‘multimedia’ – which spoke to the futurist/technologist in me – and the early lessons of an unsuccessful first business.

Prior to bookselling were my undergraduate studies in Manchester that culminated in a BSc in Psychology.

I am married, have three teenage children and live near to the very wonderful city of Bath.