The more we work with the large and complex data sets within the search marketplace, the more it feels like they need their own name. The Long Tail of Search, just doesn’t do it justice as a name, because it both looks and sounds less and less substantial the further you go along it, when the reality is that the volumes are massive and your cumulative revenue simply gets bigger and bigger.
So we’ve given them one: Big Search Data.
You will have heard of Big Data, so this is the search sub-set of it, and includes all the search expressions that are submitted to search engines, and which can be acquired through services such as Experian Hitwise. So, consider it coined.
N.B. The phrase did exist in Google in one article at the time of writing, but is a hyphenated compound adjective not used in quite the same way, so we don’t think it counts.