Here at Search Johnston towers we are particularly keen on Rand Fishkin’s latest analysis of the developing role of SEOs (Search Engine Optimisers), appraising the current status of the role as being more the ‘organic web strategist’. We like it so much that we are seriously considering adopting it both personally, as individual job titles, and as collectively as a corporate strapline to the Search Johnston name. We have been pondering, for some time, a move away from the ‘Google consultants’ label that we invented and that has served us so well for the last eight years, but that potentially is becoming less directly relevant to the jobs we do for our clients.
Watch this space while we continue our pondering. If you have an opinion please feel free to tweet me about it.