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Feel-like-loving a bit of Google Reputation?
In our approach to SEO, we discuss the ‘tripod of natural search performance’, as a methodology with three legs: Visibility, Content and Reputation.
We see the Visibility and Content legs as laying a sound optimisation foundation, with the Reputation leg being the part of the methodology that can often deliver the cream, in terms of the improvements in natural search performance that clients seek. Stretching the tripod analogy a little, it’s a bit like the Reputation leg has more muscle than the other two legs.
We’ve been working with Reevoo now for a number of months, working simultaneously on all parts of the tripod, and we’re delighted to announce that Reevoo have just launched an initiative (that came entirely from within the company) that comes straight out of the Reputation part of our methodology: Reevoo’s feel-like-love machine
Reevoo provides customer reviews from real shoppers who review their product once and only once they’ve actually bought it (so not just any old reviews). Reevoo’s feel-like-love machine enables visitors to the website to find reviews by the emotions shoppers have expressed when actually reviewing the product they’ve purchased.
For example:
- “love”: i love the use of bags, and the fact it swivels, great hoover
- “feel”: When set up correctly gives very good print quality. I get the feeling that people who get banding havent set it up correctly. good value for the price I paid
- “like”: When I bought the first pair as a new customer I sent my old discontinued glasses and said this is what I wanted and I was correctly told which pair I would like
Many of us, when buying things are heavily influenced by our emotions, and this taps directly into that: it provides a useful and helpful alternative way to finding customer reviews of products
Additionally, Reevoo have provided a little widget enabling you to include this content on your own website:
© reevoo.com | more »
And don’t forget the saucy version too ….
So why does all this help the Reputation of the Reevoo website?
- It’s an innovative way to view customer reviews, directly meeting how many people buy products - through their emotions - and ‘innovation’ builds real Reputation
- It’s entertaining, different and interesting, but draws on and idea from the Twitterverse; Twistori, which is likely to generate additional discussion
- And finally, it provides some engaging content that people can include on their own website - for free - that includes a link back to Reevoo
All of which help shift perceptions, generate online discussions and further promote the Real Reputation of the Reevoo business and the Google Reputation of its website.
Subjects: Add new tag, Google Love, Google SEO, Linkbait, Reputation
Filed in Blog, April 3rd, 2009.
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20th
Эта идея придется как раз кстати…
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