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To help people comprehend how long the tail of search is, I have often used a reference that I remember reading but had long lost being able to cite directly; namely ’50% of the search terms typed into Google are so unique they will never be typed in again’. Today, however, I am moving on from this quote to a new one that I can cite. Udi Manber, VP of Google Engineering said at a recent conference, that there are three reasons why Search is only going to get harder in the future.

One of these I already use:

“scale and diversity are almost beyond comprehension”

One of which is not particularly relevant to this point, but the third will replace my previous reference:

“20 to 25% of the queries we see today, we have never seen before”

Ponder that for a moment. Google is tapped into our collective consciousness. It’s astonishing.

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Filed in Blog, June 26th, 2007. Leave a comment, or trackback from your own site. Follow comments via RSS

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