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Feel like I have really arrived today. Google has added Sitelinks to my site when searching for me as a Google Consultant. It may not be happening on all datacentres yet, so there is a screen grab below. My current understanding of why and how these links appear is as follows: The site needs to be perceived as an authority for the search terms the Sitelinks appear for – i.e. enough high-reputation and relevant inbound links – (I don’t get Sitelinks when you search for Steve Johnston, only for Google Consultant); Onsite link patterns and anchor text combined with off site link patterns and anchor text suggest the key pages and the labels to use; Users’ search refinement patterns and site visits – as tracked by Google – help qualify user needs and the prioritisation of the pages in the Sitelinks list.

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Filed in Blog, June 11th, 2007. Leave a comment, or trackback from your own site. Follow comments via RSS

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