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Archive for August, 2006

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Switch off Google.com Redirection to Your Local Domain

A quick tip to stop your attempt to reach Google.com from being hi-jacked by Google’s geo-targetting:  Typically, Google will serve you the Google site that it considers most relevant to you, based on the IP address from which your request has come. This means that most UK users get redirected to Google.co.uk when they ask for Google.com. Next time you want to get to Google.com, use www.google.com/ncr. This will tell Google not to redirect you. Don’t then assume, however, that you are then seeing results that a US user will see, because this won’t be the case. Google will still interrogate your IP address and attempt to serve you more relevant results. This will be most noticable in the Adwords campaigns that Google serves. The www.google.com/ncr request sets your Google cookie to not redirect, so if you want your redirection back in future, delete your current Google cookie.

(Filed in Blog, August 21st, 2006)