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Archive for July, 2005

Case studies, blog postings, research papers, tools info and eBook notes

Google tinkering with personalisation

http://labs.google.com/personalized allows you to set a profile showing your interest or lack of in various subjects, then you can min-max the search results generated in terms of their sensitivity to your personalisation preferences.

Rather worryingly, when setting all my business services, internet, retail, technology and other preferences, and then searching for me, I was demoted when I then maxxed the personalisation!

Given that we know Google track which results are clicked on from any page, then this initiative can help them build levels of user-profiled relevance for particular pages of content. And from an optimisation (or optimization) point of view, this will only help relevant pages get to closer to their audiences.

So, when it comes to the next decisions about Google SEO it seems to me that it will be largely business as usual, however, as my own mini-test demonstrated, it may not be traffic as normal. And if you are anaylsing your traffic carefully you will be able to tell if this is a good thing or not.

Incidentally, I use Indextools.com on a number of projects, as a great, entry-level page-tagging web analytics tool, and I have been recommending it to all my clients who are struggling with useful web stats intelligence.

(Filed in Blog, July 3rd, 2005)