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Froogle UK appears to be just around corner, as it has quietly started asking for applications for feeds to the UK site. I have worked with Froogle on the Google.com site for a US client, and found it incredibly simple to work with. Optimisation proves to be a separate challenge, but not an insurmountable one. Conversion rates from Froogle seem to be universally low, though. Having a UK site to use may help understand why this is the case, as I have never used the US site as a consumer. More on this when I have a client feeding the UK engine.

Filed in Uncategorized, October 1st, 2004. Leave a comment, or trackback from your own site. Follow comments via RSS

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