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‘Used car’ Google searches prompt 72.3% click throughs on natural (or unpaid) search results.

A recent survey of the behaviour of a 1600-strong sample of search engine users was analysed in depth recently by a group of search marketing firms (they don’t need my linking help here, read the document) and have made their findings known in this Search Engine Usage Survey report.

I particularly liked the findings referring to loyalty; 65.8% of respondents who said they use Google most often usually use only one search engine; and 91.0% of respondents would modify, and then relaunch, a search using the same search engine used for their initial search after being dissatisfied with the first 3 pages of results returned by that initial search. The latter finding suggests higher confidence in the quality of the results, as they do not abandon the engine and go look elsewhere.

Filed in Blog, July 12th, 2004. Leave a comment, or trackback from your own site. Follow comments via RSS

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