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Search engine visibility is the foundation of any attempt to improve the performance of a site in the search engine results pages (SERPs). In a completely ethical way, it is the equivalent of best practice for encoding the communication content of a site.

Working with a number of clients and prospects recently I have found one of the most effective ways of demonstrating an existing site’s actual search engine visibility is to use a Lynx browser to view a web site. To save you the trouble of downloading and installing such an application, the Delorie software site has a Lynx Viewer (have your pop-up blocker at the ready, before you click on that link!). If when you view your site this way and you can see no navigation links to any part of your site, then bear in mind, neither can Google!

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Filed in Blog, June 8th, 2004. Leave a comment, or trackback from your own site. Follow comments via RSS

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